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Unlike term life insurance policies that are only meant to last for a specified period of time, whole life insurance policies are permanent and designed to last your whole life. Whole life insurance is a long-term commitment, so you’ll likely want to work with an insurance provider who is well-rated and meets your needs. Bankrate’s insurance editorial team reviewed third-party data concerning coverage, claims satisfaction and customer service to help you identify the best insurers for life insurance policies.
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See which provider is right for you.
Whole life insurance combines life insurance with an investment component.
Term life insurance is precisely what the name implies: an insurance policy that is good for a specific term of time.
death benefit to your beneficiaries after your death. Death benefits on whole life insurance policies vary greatly, from as little as $10,000 to over $1 million, depending on your needs and the amount you qualify for and choose.
In addition to a policy's death benefit, it is often possible, depending on your insurer, to add living benefits to your policy as riders. A living benefit rider is an optional added provision that gives your policy more functionality while you are still alive. Here are some of the most common living benefit riders available to policyholders:
Cash value is a feature found in permanent life insurance policies. Your insurer splits your premium payments: some go toward the policy's death benefit, but another portion is reserved in a cash value component that earns interest over time. With whole life insurance, this interest rate is fixed when you purchase the policy.
Once your policy has built up its cash value, you may be able to borrow against it with an interest-bearing loan. You are not required to pay back this loan while you’re alive, but if you don’t, the owed amount is ultimately first taken from the policy’s death benefit before the insurer makes a payment to your beneficiaries. This cash value makes whole life and other permanent forms of life insurance appealing to those who wish for financial benefits from their policy while they are still alive.
The cash value will continue to build for as long as you pay your premiums, but this amount is not added to the death benefit that is available to your beneficiaries after your death.
For individuals who are looking at whole life insurance as part of a strategic financial plan, policies that pay dividends may be appealing. These are offered by many life insurance companies but are not guaranteed. To put it simply, if the insurance company has a good year financially, they will share some of their surplus earnings with their policyholders.
Whole life insurance policies can be divided into two types: participating and non-participating. It is the participating policies that are eligible for dividends. These are often offered through mutual life insurance companies, such as MassMutual, which has consistently paid out dividends since the 1800s.
If you earn dividends, this money is not restricted, and its size is determined by how much the policy has contributed to the company's surplus. The dividend can be used to reduce your premium, add to the cash value, reduce a policy loan or purchase additional life insurance. It can also be received as a check to be used however the policyholder would like.
Life insurance is a personalized product, so the best whole life insurance company for you might not be the best for another person. You might find that you’re looking for specific values or qualities from an insurance provider. For instance, you might want a provider with experience covering military families, one that offers budget rates or a provider who is lenient with a specific pre-existing condition.
Depending on your specific situation, you may need to research additional companies to meet your life insurance objectives. However, based on Bankrate’s research, we have determined the following five companies are among the best in the industry for whole life insurance coverage.
These five major insurers were chosen through an objective analysis of the Standard & Poor’s (S&P) financial strength ratings, policy offerings, digital tools and customer service. J.D. Power scores reflect whether or not policyholders are generally satisfied, AM Best and S&P financial strength ratings show a company’s strong capital position and historical ability to pay out claims, and a wide range of policy options makes it easier to find the right policy for you with these providers.
4.4
Why MassMutual made our list: MassMutual received a AM Best. As a mutual company, MassMutual offers dividends annually to its policyholders. Although these are not guaranteed, it has consistently paid them every year for more than a century. Its whole life policies have a generous handful of rider options.
Checkmark IconPros
Close X IconCons
Potential for dividend earnings
A++ financial strength rating
Strong customer service rankings
4.3
Why Nationwide made our list: If you prefer to have all of your insurance products with one company, Nationwide may be a good choice. Along with various life insurance products, Nationwide is a full-line insurer with offerings that include umbrella and pet insurance. Its above-average ranking in the J.D. Power study indicates that life insurance customers are generally satisfied with the carrier's service. Nationwide offers clients three whole life payment options: single-pay, 20-pay or premiums to 100. These variations provide predictable, fixed payments either in one large lump sum, for 10 years or until you reach age 100. Nationwide’s Intelligent Underwriting may also eliminate the need for a medical exam for eligible applicants.
Various insurance product offerings
A+ financial strength rating
4.0
Why New York Life made our list: New York Life is a mutual insurer owned by its policyholders. It offers a wide range of life insurance products, including whole life, term and universal and variable universal policies. New York Life accounts for nearly 7 percent of the overall market share in the life insurance industry, according to the National Association of Insurance Commissioners (NAIC). The company also boasts an A++ AM Best rating. New York Life offers policyholders the ability to customize their payment schedule with its Custom Whole Life Insurance option. This option may allow you to pay up your policy in a shorter period of time so that you have no premiums due later in life.
3.9
Why Northwestern Mutual made our list: Northwestern Mutual is owned exclusively by its policyholders. It offers a wide range of life insurance and financial planning products. The company received an above-average customer service score from J.D. Power and an A++ financial strength rating from AM Best. Northwestern Mutual offers an intuitive tool on its website that will quickly match you with a local financial advisor who can help you with your financial planning. You can input your financial goals and the tool will pair you with a financial advisor to discuss product options to help supplement your goals.
4.9
Why State Farm made our list: State Farm stands out in our list of best whole life insurance companies. Not only does it rank number one in the 2024 J.D. Power study, but also boasts an A++ financial strength rating from AM Best. State Farm is the largest all-lines insurer in the U.S., so it may be a great option for shoppers who value robust digital tools and want to keep all their insurance products with a single carrier. State Farm’s 19,700 licensed agents across the U.S. may be appealing if you prefer to do your business locally.