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For seniors, finding a good life insurance policy is more complicated than it is for younger people. (It’s usually more expensive, too.) However, there is some good news: While they may be a little trickier to uncover, there are robust coverage options available for older people. Whether you’re looking for term or permanent life insurance, Bankrate is here to help. Our research team has created this comprehensive guide to the best life insurance for seniors, which you can explore to find the right provider and policy for your needs.
Compare life insurance providers quickly and easily
See which provider is right for you.
Whole life insurance combines life insurance with an investment component.
Term life insurance is precisely what the name implies: an insurance policy that is good for a specific term of time.
Seniors looking for the 2024 J.D. Power Studies and digital tool availability. However, the best life insurance company for you may vary based on your preferences and priorities for life insurance and other financial considerations.
4.9
Why State Farm made our list: If you are looking for a good option for the best term life insurance for seniors, look no further than State Farm. It offers many term options and has a selection of coverages that do not require medical exams. The company offers a strong mix of affordable and flexible options with customizable coverage provided through local agents.
State Farm earned the top spot in the 2024 J.D. Power U.S. Life Insurance Study, with a score of 699 out of 1,000 (study average being 648), making it the best-rated company for customer satisfaction according to the survey. State Farm also won best insurance company for term life in the 2025 Bankrate Awards.
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Ranked highest for customer satisfaction by J.D. Power
Offers no-exam life insurance
Wide variety of term options
4.4
Why MassMutual made our list: MassMutual received an overall customer satisfaction score well above the industry average from J.D. Power. MassMutual has been in the life insurance industry since 1851 and has a great track record of paying claims and policy owner dividends. They offer term, whole, universal and variable universal life insurance for seniors.
As a mutual life insurance company, MassMutual can offer participating whole life insurance products, allowing policy owners to be eligible to receive policy dividends. While dividend payouts are not guaranteed, MassMutual boasts of having paid dividends every year since 1869. MassMutual ranked third-highest overall in the J.D. Power study for customer satisfaction. MassMutual also won the award for Best Whole Life Insurer in the 2025 Bankrate Awards.
Bankrate’s best whole life insurer for four consecutive years
A++ financial strength rating from AM Best
Solid mix of policy types and rider options
4.5
Why Mutual of Omaha made our list: Mutual of Omaha underwrites its policies through United of Omaha Life Insurance Company. The company offers whole and universal life insurance policies. Seniors can purchase a policy up to age 80, although final expense whole life insurance is available through age 85.
The company's website offers a range of resources to help you make financial decisions, including informational articles and life insurance calculators. However, if you value digital tools, you may be disappointed that the company doesn’t have a mobile app for life insurance policyholders.
Mutual of Omaha also received a high score in the 2024 J.D. Power U.S. Life Insurance Study, with a score of 659 out of 1,000 for overall satisfaction, earning it sixth place in the study.
Diverse mix of life insurance products
Above-average customer service score
Rated best guaranteed issue life insurer by Bankrate
4.0
Why New York Life made our list: New York Life specializes in life insurance, retirement planning and long-term care. The company offers term, whole, universal and variable universal life insurance for seniors. Rider options include a living benefits option and a spouse insurance rider, which allows your spouse to purchase insurance without a medical exam if you pass away.
AARP members have access to exclusive pricing and coverage through a partnership with New York Life. Members can get term and permanent coverage up to $100,000 with no medical exam, though you still have to answer health questions to qualify for coverage.
A++ AM Best rating for financial strength
Four policy types available
Supports charitable giving through its New York Life Foundation
4.1
Why Prudential made our list: Prudential offers two basic types of life insurance: term life and universal life. Prudential may be a great company for seniors looking to customize their policies as policyholders may be able to choose from over a dozen riders, including overloan protection and survivorship benefit access. Prudential has local agents across the country, but its 2024 J.D. Power score is below average and its complaint index from the National Association of Insurance Commissioners (NAIC) is high, so potential customers may want to speak with existing policyholders about their customer service experience.
In addition to life insurance, Prudential offers retirement products and other financial services, which may appeal to shoppers who prefer to manage all their insurance and financial needs with a single company.