PayPal's chief corporate affairs officer on how Venmo is helping college athletes get paid, and the rise of agentic commerce
4 min read
Exclusive
Visa is diving deeper into the creator economy with new AI-powered financial tools
Credit card giant Visa is deepening its relationship with creators by launching a new set of tools in partnership with the startup Karat Financial.
3 min read
Netflix wants 50+ shows as part of its big podcast push, but winning creators from YouTube won't be easy
Netflix is ramping up the ambitions of a major video podcast push, set for early 2026, as it seeks to challenge YouTube's dominance in the space.
5 min read
Another 'Monday Night Football' blackout on YouTube TV is looming, and Eagles fans aren't the only ones upset
Football fans with YouTube TV may miss another "Monday Night Football" matchup as Disney and Google negotiate, and advertisers are also out of luck.
3 min read
I was laid off at Disney. Then I rebooted my entertainment career thanks to micro dramas.
ReelShort and other mini-drama apps are helping Hollywood vets like Erik Heintz make a living.
4 min read
5 Hollywood companies from Fox to Disney that are looking to capitalize on soapy 'micro dramas'
Fox, Disney, and others are investing in micro dramas, a mobile-first format, to engage new audiences.
4 min read
Disney is losing its PR war with YouTube TV. Here's why.
Disney has painted itself as the underdog, but some polling suggests YouTube may have the upper hand.
4 min read
Advertisers are stuck in the middle of the Disney-YouTube TV showdown, and they want answers
Ad buyers said Disney hasn't yet offered details on how advertisers could be compensated for ratings shortfalls.
3 min read
I'm the CMO of fintech Chime. AI has helped us make ads 60% faster and rely less on agencies.
Chime's top marketer said AI tools will help the company reduce agency costs by "millions" in the next couple of years.
6 min read
These charts show who's benefiting from the ESPN blackout on YouTube TV
Since YouTube TV's Disney blackout started, some sports fans have been getting their fix on Sling TV, Fubo, and others, Apptopia data shows.
2 min read
Netflix's ads chief describes the area of the business she's most excited about and why
Netflix's ads head said the platform has made "great progress" in addressing concerns it has faced about its business.
3 min read
This year's Coca-Cola holiday ad exposes one of the biggest problems with AI-generated video
Coca-Cola's 2025 holiday ad is an AI remake of its classic "Holidays are Coming" spot. Just don't look too closely at the wheels on the trucks.
5 min read
Disney is fighting an uphill battle against Google's YouTube TV — but has its own advantages
Disney's fight with YouTube TV could hurt the Mouse House in a way it doesn't harm Google. But ESPN is a prize asset.
3 min read
Exclusive
The YouTuber behind the Timothée Chalamet look-alike contest is launching a marketing startup. Here are the details.
Meet Anthony Potero and Talia Schulhof, the 24-year-old cofounders of Pufferfish: a new marketing firm that wants to help brands go viral.
5 min read
Canadians take to social media to debate their prime minister's apology to Trump over anti-tariffs ad
The r/Canada subreddit lit up with over 1,200 comments after Carney said he apologized to Trump over the ad, which had derailed trade talks.
4 min read
Here are all the Disney channels you can't see on YouTube TV
Disney content has gone dark on YouTube TV because of a spat between the companies. Here's a list of all the affected Disney channels.
2 min read
Meta's AI tools are going rogue and churning out some very strange ads
What do a granny, a contorted leg, and a flying car have in common? They're all bizarre ads recently whipped up by Meta's generative AI.
5 min read
Amazon's TV and movie arm was hit during the company's broad layoffs. Here's what we know.
Amazon MGM Studios was impacted by the broader layoffs announced Tuesday as the company leans into AI technology.
2 min read
Read the pitch decks of 11 startups looking to disrupt advertising and marketing with AI
Check out the pitch decks AI-powered advertising and marketing tech startups used to raise millions from venture capitalists.
3 min read
Exclusive
Mars is set to eliminate the role of its top media exec
Mars recently completed a six-month review of its $1.7 billion media account, selecting Publicis. It's now set to eliminate exec Ron Amram's role.
2 min read
Some marketers are proudly touting anti-AI campaigns, but those promises could put them in a tricky spot down the road
A portion of Corporate America is proud to tell you how it's avoiding AI. But executives' deep buy-in of the tech might make its arrival unstoppable.
6 min read
Inside Business
The hot new trend in marketing: hating on AI
Heineken, Aerie, and Polaroid have joined the anti-AI wave, cozying up to customers who dig an analog life.
5 min read
Soapy, low-cost micro dramas are exploding in the US, challenging Hollywood streamers like Peacock and HBO
Bite-sized episodes about billionaires and vampires viewed on emerging apps are mounting a big challenge to Hollywood streamers like HBO and Peacock.
12 min read
Exclusive
See the pitch deck this AI studio used to raise $12 million to become the 'Y Combinator for IP'
Wonder Studios raised $12M to expand in the US and bring AI tools to Hollywood. Its pitch deck lays out its case to investors.
5 min read
The $160 billion martech industry can't answer a simple question: How does it make its customers money?
A new McKinsey report, based on a survey of more than 200 senior marketers, found that CMOs struggle to explain how their martech stacks add value.
5 min read
Aerie's promise not to use AI in ads is its most popular Instagram post in a year
Aerie's pledge to avoid AI in advertising gained 40,000 Instagram likes. It's not the only brand to reject the tech.
3 min read
Read the 7-page pitch deck an AI marketing tech startup used to raise $6.6 million
Epiminds is a new AI marketing tech startup cofounded by ex-Google and ex-Spotify staffers. Its core tech is "Lucy," an AI-powered bot.
4 min read
New Yorkers defaced subway ads for Friend's AI wearable. Then Heineken joined the fray with a cheeky billboard.
Heineken USA's marketing VP told Business Insider that "a refreshing social life matters more than we realize."
3 min read
Warner Bros. Discovery slaps a for-sale sign on the entire company ahead of spinoff plans; stock soars 10%
Warner Bros. Discovery is open to a sale of the entire company amid unsolicited interest and cable spinoff plans, with a potential bid from Paramount Skydance.
5 min read
Exclusive
This startup is building an agentic AI platform for advertisers. See the pitch deck that helped it raise $12M.
AdsGency wants to disrupt the traditional ad agency industry by automating ad campaigns across Meta, Google, TikTok, and other platforms.
4 min read
The ad industry's new pitch: being human is its superpower
As AI automates many aspects of advertising, agencies are reconfiguring to become more consultative to brands — and focusing ads on human stories.
5 min read
NBC News cuts 7% of staff as it prepares to separate from MSNBC and CNBC. Read the memo to employees.
NBC News began cutting 7%, or about 150 of its roughly 2,000-person staff, as it gears up to operate independently of MSNBC and CNBC.
3 min read
A wave of patent lawsuits is hitting big news publishers, including Gannett and The Guardian
Publishers sued by Rich Media Club include Comcast, Guardian Media Group, Gannett, News Corp's UK publishing arm, and MediaNews Group.
6 min read
Netflix goes big in video podcasters with a new Spotify deal
Netflix will stream Bill Simmons' and other popular video podcasts in a semi-exclusive Spotify deal that will see the shows come off YouTube.
3 min read
Exclusive
Reddit raids Madison Avenue with a key advertising hire
Reddit's ad business grew 84% year-over-year in its most recent quarter. It's making a new hire to deepen relationships with the ad agency community.
3 min read
David Ellison's feelings about the news business are … complicated
David Ellison of Paramount Skydance vows to restore trust at CBS News while maintaining an apolitical stance and appealing to centrists.
2 min read
LeBron James' Hennessy ad stunt generates buzz, but raises eyebrows among branding experts
LeBron James' new marketing campaign with Hennessy frustrated some fans and branding experts, but others say it effectively generated buzz.
3 min read
Exclusive
Group Black cofounder calls for board's removal, citing 'serious concerns' about its conduct
Group Black cofounder Richelieu Dennis is calling for a shake-up at the prominent ad firm over financial concerns.
3 min read
How Coca-Cola's Fanta wants to use Hollywood to win Halloween
Coca-Cola's brands are using Hollywood tie-ins to try to reach Gen Z. For Halloween, Fanta is teaming up with Universal for an experiential play.
4 min read
Friend CEO says it's been 'quite entertaining' after his AI companion startup spent $1 million on subway ads that were immediately defaced
New Yorkers are defacing ads for Friend, an AI companion startup. The campaign cost the company over $1 million.
3 min read
The rise of complex queries is reshaping Google Search. Here's what it means for marketers.
Discover how AI innovations in Google Search are decoding intent, offering marketers new ways to engage consumers early in their discovery journey.
5 min read
Charlamagne Tha God says 'brand safety' has become a problem and advertisers should rethink it
Charlamagne Tha God questioned advertisers' "brand safety" approach and highlighted the importance of understanding show hosts.
3 min read
Exclusive
Salesforce challenger Zeta Global is making its biggest-ever acquisition as it looks to corner the loyalty market
Zeta, which helps marketers attract and retain customers, is doubling down on a strategy to get its clients to use more than one of its services.
3 min read
Exclusive
MSNBC is doubling down on live events as it heads into the Versant spinoff
MSNBC plans to triple its number of events next year as it seeks to diversify its business following a planned split from NBCU.
5 min read
Exclusive
This startup wants to make buying streaming TV ads as easy as advertising on Google and Meta. See the pitch deck that helped it raise $50M.
Vibe says more than 5,000 brands have used its self-service TV-buying ad platform — and 10% of the ads it runs are created using generative AI.
5 min read
How the reality giant behind 'Big Brother' and 'MasterChef' is using AI to win on YouTube
Banijay Entertainment is using AI startup Moments Lab to expand its YouTube reach. The "Big Brother" company taps AI to index content and make clips.
5 min read
Trump approved a $14 billion TikTok deal in an executive order, and employees have big questions
President Donald Trump signed an executive order approving a sale of TikTok's US business. Oracle will audit its algorithm and secure its data.
5 min read
Disney is in a no-win situation — and Bob Iger's legacy depends on getting it right
Disney's reinstatement of Jimmy Kimmel over his suspension poses a challenge for Bob Iger's legacy as he battles culture wars and FCC pressure.
7 min read
Jimmy Kimmel is returning to ABC on Tuesday, Disney says
"Jimmy Kimmel Live!" will return to ABC on Tuesday after the late-night host's comments on Charlie Kirk's death caused the network to pull the show.
4 min read