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The Hollywood Reporter's coverage of generative artificial intelligence as it impacts the entertainment industry.

AI

‘Synthetic Sincerity’ Explores if AI Characters Can Be Taught Authenticity: IDFA

Blurring the line between fact and fiction, the hybrid film from Marc Isaacs looks at the relationship between humans and machines through a blend of documentary, fictional scenes, and humor.

Why a Top Hollywood Exec Became an AI Evangelist: A “Tidal Wave” Is Coming

Longtime NBC and Fox leader Kevin Reilly, who now runs AI startup Kartel, has a message for the entertainment figures fighting AI.

“Skynet Cinema” or Savior? Inside Indie Film’s AI Reckoning

As new AI tech blurs the line between art and algorithm, Hollywood is split between panic and promise, with some indie producers betting AI could finally level the playing field.

Disney+ to Allow User-Generated Content Via AI

Disney CEO Bob Iger hinted at "productive conversations" with unnamed AI companies that would protect IP but add new features to the studio's flagship streaming service.

Need Lana Turner or Babe Ruth to Send You a Voice Note? This AI Firm Has You Covered

Audio tech company ElevenLabs Is launching an ‘Iconic Voice Marketplace’ that can whip up the dulcet tones of a great dead American.

Man Who Created AI Holiday Coke Ad Says It Took More Creativity Than You Realize

Jason Zada of Secret Level, the company behind the ad, understands the criticism but says AI video has humans behind it too.

Coca-Cola Is Trying Another AI Holiday Ad. Executives Say This Time Is Different

After a major backlash in 2024, Coke and the L.A. studio it hired have produced a new synthetic spot they believe viewers will like a lot more; "The craftsmanship is ten times better." Will they?

Is Netflix a Friend or Foe to AI?

Hollywood's tech powerhouse walks a tightrope.

How Sam Altman Played Hollywood

OpenAI’s CEO brazenly regurgitated major studios’ characters to allow video app Sora 2 to spit out clips tailor-made for users. Insiders at the major agencies are alarmed — and some wonder whether the studios are doing enough.

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