reportJul 1, 2024 Public Opinion Polling Basics By the end of our free, five-lesson course, you will know why we have polls, what the different kinds of polls are, how polling works and what you should look for in a poll.
fact sheetJul 8, 2024 National Public Opinion Reference Survey (NPORS) NPORS is an annual survey of U.S. adults conducted by the Pew Research Center used to to produce benchmark estimates for several topics.
reportJul 8, 2024 How Pew Research Center Uses Its National Public Opinion Reference Survey (NPORS) In 2020, Pew Research Center launched a new project called the National Public Opinion Reference Survey (NPORS). NPORS is an annual, cross-sectional survey of U.S. adults. Respondents can answer either by paper or online, and they are selected using address-based sampling from the United States Postal Service’s computerized delivery sequence file.
featureJul 1, 2024 Quiz: Test your polling knowledge Test your knowledge of public opinion polling by taking our 10-question quiz.
short readsJun 26, 2024 How do people in the U.S. take Pew Research Center surveys, anyway? Here, we address some of the most common questions we receive about the nuts and bolts of taking a U.S.-focused Pew Research Center poll.
short readsMar 5, 2024 Online opt-in polls can produce misleading results, especially for young people and Hispanic adults We examine how an opt-in poll may have unintentionally misled the public about the sensitive issue of Holocaust denial among young Americans.
data essayFeb 12, 2024 Who Are You? The Art and Science of Measuring Identity As a shop that studies human behavior through surveys and other social scientific techniques, we have a good line of sight into the contradictory nature of human preferences. Here’s a look at how we categorize our survey participants in ways that enhance our understanding of how people think and behave.
short readsFeb 6, 2024 Q&A: How we used large language models to identify guests on popular podcasts We asked researchers how they used the newest generation of large language models to analyze roughly 24,000 podcast episodes.
short readsJan 31, 2024 Q&A: How – and why – we’re changing the way we study tech adoption With our shift to using NPORS for studying topics like the digital divide, Americans can now respond by mail or online. This change in approach sets us up to continue studying tech adoption long into the future.
reportNov 10, 2023 State of the News Media methodology The State of the News Media fact sheets use a range of different methodologies to study the health of the U.S. news industry, including custom analysis of news audience behavior, secondary analysis of industry data and direct reporting to solicit information unavailable elsewhere.
reportSep 7, 2023 Comparing Two Types of Online Survey Samples Pew Research Center conducted a study to compare the accuracy of six online surveys of U.S. adults – three from probability-based panels and three from opt-in sources. On average, the absolute error on opt-in samples was about twice that of probability-based panels.
reportNov 19, 2019 A Field Guide to Polling: Election 2020 Edition While survey research in the United States is a year-round undertaking, the public’s focus on polling is never more intense than during the run-up to a presidential election.
reportSep 7, 2023 Comparing Two Types of Online Survey Samples Pew Research Center conducted a study to compare the accuracy of six online surveys of U.S. adults – three from probability-based panels and three from opt-in sources. On average, the absolute error on opt-in samples was about twice that of probability-based panels.
short readJun 26, 2024 Q&A: What is the American Trends Panel, and how has it changed? Members of the American Trends Panel can now take our surveys online or over the phone with an interviewer.
reportApr 19, 2023 How Public Polling Has Changed in the 21st Century A new study found that 61% of national pollsters used different methods in 2022 than in 2016. And last year, 17% of pollsters used multiple methods to sample or interview people – up from 2% in 2016.