APPLE’S latest ad has been mocked by bemused onlookers for resembling the male member.
The manhood gaffe was spotted on a billboard in Miami that was meant to show off the company’s creative tech features on iPhone and iPad.
It’s been shared by the company on Instagram too.
The ad is supposed to show a shark photo alongside a cartoon scuba diver.
However, the scuba diver has an oversized pointing finger that looks more like a penis.
Even local press put out a story asking: “Did Apple Put a Giant Phallic Symbol on I-95?”
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The hilarious – and seemingly unintentional – move has caught the attention of the public for all the wrong reasons.
“Don’t tell me I’m the only one,” one stunned onlooker wrote on Reddit sharing an image of the billboard.
“Can’t believe it got through legal,” another commented.
“They saw it only up close and thought nothing of it,” a third joked.
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The ad is meant to be part of a “shot on iPhone, drawn on iPad” campaign with work by several artists.
It’s not the first time Apple has raised eyebrows with ads.
Last year the tech giant caused controversy by airing a “crush” promo for the new iPad where numerous musical instruments, cameras, books, games and artwork were destroyed by a hydraulic press.
Bosses decided not to air the ad on TV in the end and apologised saying it “missed the mark”.