the Huffington Post</a>:</p><div><div class="ConsumerMarketingUnitThemedWrapper-jkpAEW hssEkF consumer-marketing-unit consumer-marketing-unit--article-mid-content" role="presentation" aria-hidden="true"><div class="consumer-marketing-unit__slot consumer-marketing-unit__slot--article-mid-content consumer-marketing-unit__slot--in-content"></div><div class="journey-unit"></div></div><blockquote class="BlockquoteEmbedWrapper-sc-MKszq djHmAg paywall blockquote-embed" data-testid="blockquote-wrapper"><div class="BlockquoteEmbedContent-edvnUB evPZQG blockquote-embed__content"><p>We talk about <em>Breaking Bad</em> a lot in the writers’ room. That’s definitely something we aspire to—that kind of antihero, but for women. Tonally, we always calibrate back to, these people get to be like Don Draper, they get to be Walter White, they get to be Tony Soprano. And we threw out the word “likability” really early on. We just don’t care.</p></div></blockquote></div></div><div class="GridItem-beYvyV hdKCPW grid--item grid-layout__aside"></div></div><div class="GridWrapper-cFSKbf cxzKYj grid grid-margins grid-items-2 ArticlePageChunksGrid-hkPQhP lnoYVP grid-layout--adrail narrow wide-adrail" data-journey-hook="grid-wrapper"><div class="GridItem-beYvyV kCPYUp grid--item grid-layout__content"><div class="BodyWrapper-kzyFNv dciXen body body__container article__body" data-journey-hook="client-content" data-testid="BodyWrapper"><div class="body__inner-container"><p class="paywall">Likability is one of those dreaded buzzwords that plagues complicated female characters like <strong>Lena Dunham’s</strong> Hannah Horvath, (another possible candidate for TV’s greatest <a data-offer-url="/cats-d8c4vu/theweek.com/articles/468322/girls-recap-hannah-antihero" rel="nofollow noopener" target="_blank">female antihero</a>) who is, in the end, merely a flawed <em>human</em>, not a multi-dimensional villain. But while the <em>UnREAL</em> writers’ room may not have been concerned with likability, Appleby, with her doe eyes and cute little face, <em>is</em> someone we want to like. Rachel, the character, plays up that persona while constantly manipulating everyone around her—but particularly the china-doll contestants on the show—into giving her what she wants. Her most oft-used phrase is “as a friend,” which she deploys just before dispensing advice that pushes people right into the palm of her hand.</p><div class="AdWrapper-efOWgS ddFpqJ ad ad--sponsor-product"><div class="ad__slot ad__slot--sponsor-product" data-node-id="xtp5i"></div></div><p class="paywall">And Rachel <em>can</em> be a good person. Sometimes. Unlike the scheming contestants on her show, her cut-throat fellow producers, and her heartless boss (played with delicious villainy by <strong>Constance Zimmer</strong>), Rachel <em>has</em> a heart. We see it clearly when she tries to protect closeted contestant Faith. But we also see her lie to contestant Anna about her dying father and push unstable contestant Mary into a confrontation with her abusive ex. If all of this sounds excessively soapy, that’s because it is. But Appleby’s astonishing performance slices right through the suds.</p><div class="AdWrapper-efOWgS ddFpqJ ad ad--in-content"><div class="ad__slot ad__slot--in-content" data-node-id="cececj"></div></div><p class="paywall">It’s that push and pull of likable meek persona and terrifying manipulative mastermind that makes Rachel, like Walter White before her, such a compelling character. Repulsive-yet-relatable is a hard combination to pull off, yet Appleby manages. And just like White, Rachel is in this entirely for herself. When speaking with <em>Vanity Fair’s</em> <strong>Julie Miller,</strong> Appleby described the real-life reality-show producer she used as an inspiration for her character:</p><blockquote class="BlockquoteEmbedWrapper-sc-MKszq djHmAg paywall blockquote-embed" data-testid="blockquote-wrapper"><div class="BlockquoteEmbedContent-edvnUB evPZQG blockquote-embed__content"><p>I asked her every question I could possibly think of about her job and what it meant to her and you could see that she really got off on it. Even though it was something that made her feel ugly at times and made her feel bad about what she was doing. I think she got a high off the fact that she could make all of these people do what she wanted to do. You could feel that it was almost like a hunger inside of her.</p></div></blockquote></div></div><div class="GridItem-beYvyV hdKCPW grid--item grid-layout__aside"></div></div><div class="GridWrapper-cFSKbf cxzKYj grid grid-margins grid-items-2 ArticlePageChunksGrid-hkPQhP lnoYVP grid-layout--adrail narrow wide-adrail" data-journey-hook="grid-wrapper"><div class="GridItem-beYvyV kCPYUp grid--item grid-layout__content"><div class="BodyWrapper-kzyFNv dciXen body body__container article__body" data-journey-hook="client-content" data-testid="BodyWrapper"><div class="body__inner-container"><figure class="AssetEmbedWrapper-fkZDUs kHRAYC asset-embed"><div class="AssetEmbedAssetContainer-eEeytc eRSvCP asset-embed__asset-container"><span class="SpanWrapper-zEXFr koTknX responsive-asset AssetEmbedResponsiveAsset-cIfZLr fHIkTW asset-embed__responsive-asset"><picture class="ResponsiveImagePicture-cGZhnX jwYQWO AssetEmbedResponsiveAsset-cIfZLr fHIkTW asset-embed__responsive-asset 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