Media kit

From the very beginning, from a single dot, to a complex system, we are:

• open
• human
• innovative
• inclusive

For you, for everyone.

We champion:

• accessibility
• internationalization
• privacy
• security

We offer a neutral, open forum with diverse voices.

We are global, international, truly world wide.

We are the World Wide Web Consortium.

And together, we develop open web and royalty-free standards for a web that empowers humanity.

Together, we make the web work — for everyone.

A flowing blue wave design appears on a black screen while an ancient modem sounds. The words ‘From the very beginning’ appear in white, slightly blurred, hinting at the start of a story or a journey.

Ambient music starts. Dark-to-lighter-blue curved lines ripple upwards and fan out, becoming concentric circles. The words ‘from a single dot, to a complex system’ form in white as swirling white dots appear.

A sequence follows showing short video footage in blue and white of diverse people engaging with the web in their everyday activities:

• The words ‘We are open’ appear next to a young woman in a sari looking at a smartphone while carrying a water jar.
• The words ‘We are human’ appear next to two young men looking at a laptop, one wearing a white shirt explaining something to the other, who is wearing a tunic and a turban.
• The words ‘We are innovative’ appear next to a young woman in a hijab using a tablet.
• The words ‘We are inclusive’ appear next to three people of different ethnicities and ages conversing on a couch around a laptop.
• The words ‘We are for you’ appear next to a man wearing headphones and waving to someone on his computer screen.
• The words ‘We are for everyone’ appear next to a man at a desk, reaching to pick up a smartphone.

The next sequence shows a textured circle with a grooved channel leading to it and around it. Marbles roll in, and travel along the groove and around the circle. In the center, symbolizing W3C’s four areas of web standards’ focus, a succession of round, stylized icons appear:

• A person with the words ‘We champion accessibility’;
• A meshed globe containing speech bubbles with the words ‘We champion internationalization’;
• A crossed-out eye within a shield with the words ‘We champion privacy’;
• A padlock within a shield with the words ‘We champion security’.

An animation of several concentric archways form the shape of a white theater with blue shadows next to the words ‘We offer a neutral, open forum with diverse voices’.

A 3D wireframe of a sphere, rotating against a light blue background, appears with the words ‘We are global, international, truly world wide’.

Next, the words ‘We are’ appear in the center of a 3D rotating, white and blue ribbon engraved with the words ‘The World Wide Web Consortium’.

The music becomes more upbeat and playful. The animated W3C logo appears. It depicts a symbol made of three flowing lines that resemble the links of a chain. The words ‘The World Wide Web Consortium’ circle around it.

Concentric circles, white dots, and lines like rays of sunshine appear behind the word ‘together’.

An animated, 3D stack of white, concentric rings form a pyramid of steps. It is surrounded by icons that represent people, connections and building blocks, with the words ‘We develop open web and royalty-free standards’.

The blue screen darkens as a 3D sphere of interconnected, rotating white rings appears with the words ‘for a web that empowers humanity’.

On a bright blue background, five different smiling faces appear in succession behind the words ‘together’.

The upbeat music stops and a sounding of chimes trails away, lingering until the end. The animated W3C logo appears on a white background above the words ‘We make the web work, for everyone’. The sequence ends with the website URL www.w3.org.