Even though she stays booked and busy, she’s still finding time to flex her entrepreneurial muscles. In 2021, she founded a small-batch tequila brand called 818. It sold 136,000 cases (that’s 1.5 million bottles) in its first seven months and has been growing steadily ever since. Balancing multiple endeavors comes with its challenges, but she’s relishing the effort it takes to be on top. “I’ve learned to be a leader, and to recognize that my energy affects everybody else’s energy,” she says. “It’s about keeping it positive, uplifting, and really driven. I want everybody to feel inspired at all times, so I’ve been learning how to play that role and be that person for the whole team.”

Of course, it’s also in her blood. Her mother, Kris Jenner, is one of the fiercest dealmakers of the contemporary era. “I come from a long line of businesswomen—even my grandmother and my great-grandmother had their own businesses. I watched them when I was very, very young, and I watched my mom find her way,” notes Jenner. “She never went through any sort of training to do the things that she did. She just bossed it out.”

But if her idols are any indication, Jenner has no plans to completely ditch catwalks for boardrooms anytime soon. “Christy Turlington and Cindy Crawford are my inspirations,” she says. “I just love how they moved with class and they’ve aged with class. They’re two people I’d love to model my career after—pun intended.”