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Drive the results you care about with YouTube Ads
Set up a campaign today
Create quality video ads that perform
Find your audiences, anywhere on their journey
Measure what matters, and optimise for the best results
How to start advertising on YouTube
Why YouTube Ads
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According to IPSOS Iris and BARB data, in terms of average daily identified viewing, YouTube is the largest AV platform in the UK (without even including viewing on Connected TVs).1 -
According to a survey conducted by Kantar, 71% of viewers in the United Kingdom agree that advertising in videos on YouTube introduces them to new brands or products.2 -
According to a survey conducted by Kantar, 78% of GenZ (18-26) viewers in the United Kingdom agree that YouTube is the video service they love the most.3
Guides to help you get started with YouTube Ads
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YouTube Ads success stories
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You know how you say a picture is worth a thousand words? Video is worth a million.
Njord Rota,
Owner, Majestic Heli Ski -
We are super grateful that YouTube has such an amazing marketing platform that lets us reach incremental audience.
Ryan Pamplin,
CEO, BlendJet -
YouTube Shorts helped Cider gain new customers at a 33% lower CPA.
Related resources
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Partner with a Google Ads expert to set up your first YouTube Ads campaign
• Get help tailoring your ad budget and media plan
• Get help selecting the right keywords for your ad
See how businesses bring their stories to life on YouTube
YouTube’s best in ads
Get started with YouTube Ads
Frequently asked questions
YouTube ads are compelling video campaigns with a range of video ad formats to engage customers in different ways on YouTube and across video partner sites.
There are many types of YouTube ad formats available:
- Skippable in-stream ads
- Non-skippable in-stream ads
- In-feed video ads
- Bumper ads
- Outstream ads and Accompanying Content
- Masthead ads
- Shorts ads
- Audio ads
Learn more about how they work and which work best for your goals by visiting the YouTube video ad formats help page.
Google Ads metrics help you measure the impact and performance of your YouTube ads campaign. Real-time metrics can track insights like how many people are viewing your ad, how engaged they are, and what actions they’re taking like website conversions, store visits, or in-app actions. Learn what you can measure and how it works by visiting the YouTube ads and metrics help page.
AI can help you build video campaigns and make the most of your YouTube ads investment. Google AI-powered solutions offer exciting new ways to create, enhance, and launch video campaigns that help drive high-impact results. Learn more about AIs role in video campaigns by visiting Google Ads AI Essentials: Video Campaigns Best Practices help page.
1 YouTube viewing figures: Ipsos Iris
(YouTube desktop & mobile, excludes CTV viewing), UK, June 2024; all other
viewing figures: BARB monthly viewing summary (June 2024)
2
Google/Kantar, WhyVideo, n=1035 YouTube viewers, n=2225 weekly video viewers 18-64
(UK), fielded from (3/26/24-4/6/24). Competitive set includes 10 market
competitors: Linear TV, Netflix, Disney+, Amazon Prime Video, Now TV, Apple TV+,
Facebook, Instagram, TikTok, Snapchat.
3
Google/Kantar, WhyVideo, n=305 GenZ (18-26) YouTube viewers, n=2225 weekly video
viewers 18-64 (UK), fielded from (3/26/24-4/6/24). Competitive set includes 10
market competitors: Linear TV, Netflix, Disney+, Amazon Prime Video, Now TV, Apple
TV+, Facebook, Instagram, TikTok, Snapchat.