Inside AdWords: June 2005

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Thursday, June 30, 2005

hereblogsendBloggerPosted by Andrew Inside AdWords crew

AdWords Update - 6/29/05

Wednesday, June 29, 2005

My Client Center enhancements: you can now create an online account directly from your exam in 6 new languages as well! Client managers in Japan can now also sign up for the program.

Posted by Vivian, Inside AdWords crew

I’ve noticed that, as our advertisers expand their AdWords campaigns to support growing businesses that managing these larger accounts becomes a challenge. Advertisers have come up to me and told me that they appreciate how much traffic AdWords drives to their sites, but it gets incrementally harder to manage their campaigns as they add more keywords and ads. To help our advertisers with this problem, I’ve been working with my team on a set of account management tools that make changes across an account easy and quick.

We’ve launched three of these tools to help all advertisers manage their keywords, CPCs, and ad text. Now, rather than making these changes for individual items, you can make hundreds of thousands of changes in a matter of minutes. The names of these tools are pretty self-explanatory, but I wanted to point out some specific examples of common uses for them.

The Find/Edit Max CPCs tool allows you to change your CPC settings for thousands of keywords at once. You can change the CPC to a set price or increase all bids by a fixed percent or fixed amount. Some examples can be seen here.

These tools all support powerful filtering and searching options. For example, you can find all the keywords that are appearing above a certain position or performing below a particular CTR. If you want to find the subset of ads that have the word “roses” in them, you can just search for that word. Or even go one step further and take advantage of the download as .csv feature to generate high-performing keyword lists or a record of your best ads.

So, feel free to try them out – they can be useful to accounts of all sizes. Just log in and go the ‘Tools’ page (there’s a link to that under the “Campaign Management” tab). Under the ‘Modify your Campaigns’ heading on the right side, you’ll find all three tools listed.write usPosted by Andrew, Inside AdWords crew

Mapping the known world

Monday, June 27, 2005

We recently released a new product called here.Posted by Jon, Inside AdWords crew

Turning clicks into customers

Friday, June 24, 2005

User #1: someone who has searched for something only slightly related to what you offer, and who clicked on your ad in the hopes that you might have it.

User #2: someone who searched for exactly what you have to offer, and who clicked on your ad because they're certain you have it.

AdWords Help CenterPosted by Blake, Inside AdWords crew

Please plan ahead...

Tuesday, June 21, 2005

On June 24, 2005, advertisers will be unable to login to their AdWords accounts from approximately 9 p.m. to 11 p.m. PDT [?] due to system maintenance. Please rest assured that your campaigns will continue to run normally during this short downtime, and we apologize for any inconvenience.
Posted by Jon, Inside AdWords crew

Food for thought

Monday, June 20, 2005

The SOAP-based API for reporting purposes; one example is automating the process of importing AdWords campaign reports into financial management systems. You’ll find more of these success stories and active discussions on our check it out. You can also read more about the API at our blog.

Posted by Vivian, Inside AdWords crew

The name game

Friday, June 17, 2005

If you have multiple campaigns with riveting (yet unrevealing) titles such as "Campaign #1", "Campaign #7," and "Campaign #23", then consider renaming your campaigns to describe the Ad Groups they contain.

If you do this, you'll save time that might otherwise be spent searching for your "teddy bear" ads in a couple of dozen numbered campaigns.

Want to quickly change "Campaign #17" into "All Stuffed Animals"? Then just visit the appropriate "Edit Campaign Settings" page. Once there, it'll only take you a moment or two.
easyPosted by Blake, Inside AdWords crew

Targeting in a whole new way

Thursday, June 16, 2005

AdWords text ads can be incredibly effective, but we're constantly searching for ways to make them better, both for users and for you. We're pulling the curtain off of Site Targeting, a new set of features that will help you reach prospects in a whole new way. Here's what you can now do with AdWords:

Target Sites (Not just Keywords)
Now, you can select specific content sites where you want your ads to show. This will allow you to precisely communicate with those individuals who are most likely to be interested in your offerings.

Get Creative
Within site-targeted campaigns, you can use not only text and image ad formats, but also animated image ads.

Make an Impression
Site-targeted campaigns allow you to bid for placement on a CPM (cost-per-thousand-impressions) basis. These ads will compete in the same auction with CPC (cost-per-click) ads.

Find outPosted by Jon, Inside AdWords crew

Some Feedback About Feedback...

Wednesday, June 15, 2005

Send us an emailadwords-feedback@google.comhave you aboardPosted by Blake, Inside AdWords crew

Put Your Business on the Map

Thursday, June 09, 2005

Google Local Business Center
Posted by Jon, Inside AdWords crew

When Your Ads Need a Vacation Too...

Wednesday, June 08, 2005

resumePosted by Blake, Inside AdWords crew

AdWords Update - 6/7/05

Tuesday, June 07, 2005

New sign-up wizard - a simplified process for you to add new campaigns or Ad Groups to your account and for new advertisers to edit your ads across multiple campaigns quickly and easily. You can find it in the 'Tools' section of your AdWords account.

Posted by Vivian, Inside AdWords crew

Content with Content?

Monday, June 06, 2005

AdWordsherePosted by Andrew, Inside AdWords crew

Where Are My Ads?

Wednesday, June 01, 2005

"Would you please tell me here's how.

If your daily budget turns out not to be the issue after all, you may want to check out the Tapir is: when I was a kid begging for my first pet, it was the only one my dad would let me have. Let’s just say I didn’t want a pet for long…

Posted by Blake, Inside AdWords crew

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AdWords Update - 6/29/05

Our tools save hours

Mapping the known world

Turning clicks into customers

Please plan ahead...

Food for thought

The name game

Targeting in a whole new way

Some Feedback About Feedback...

Put Your Business on the Map

When Your Ads Need a Vacation Too...

AdWords Update - 6/7/05

Content with Content?

Where Are My Ads?

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