Inside AdWords: April 2006

Choose a different account time zone

Thursday, April 27, 2006

Currently, all AdWords accounts are set to local time zone. This means your entire account, including all ad serving, reporting, and billing, will be calculated and managed according to the time zone of your choice. Posted by Judy, Inside AdWords crew

Ads quality and you

Wednesday, April 26, 2006

"My job at Google is to watch over the quality of the ads we deliver to our users and to design ways to increase the quality of those ads. We believe that ads provide valuable information when they are highly relevant to what users wish to find -- and that by showing high quality relevant ads, users will consider ads as a first choice when they're searching for products and services. At the end of the day, our users benefit from relevant ads and our advertisers get more qualified leads over time.

We constantly evaluate how our users interact with the ads we display and look for opportunities to show more ads when we think they'll be useful -- and fewer ads when we think that users might not want to see them. With this in mind, on queries such as 'car insurance' or 'flowers,' we try to show a wide selection of relevant ads to our users. And, for queries where users are most likely not interested in a product or service, such as 'dog friendly parks in Mountain View,' we may aim to show fewer ads.

Starting today, and over the coming weeks, we'll be implementing an ads quality change designed to show fewer ads on queries for which our users might prefer not to see them and more ads on queries for which ads are useful. The impact of this change will vary from advertiser to advertiser, so we wanted to give you a heads-up and suggest that you keep an eye on your keyword performance over the next few weeks.

If you notice a decline in impressions or clicks on some of your keywords, you may wish to ensure that your most important terms are each specifically entered as keywords in their own right, rather than relying on negative keywords to more finely tune your targeting. send us your suggestionsPosted by Blake, Inside AdWords crew

Small change to scheduled report delivery

Wednesday, April 26, 2006

In order to provide global support for AdWords advertisers, PDT on Mondays, and daily reports will be available at around 6:00 am PDT the rest of the week. Please keep in mind that actual times can vary. This shift is temporary and part of an ongoing process to improve support for our global advertisers.Posted by Arielle, Inside AdWords crew

Mother's Day: it's not too early...

Tuesday, April 25, 2006

12 industry profilesPosted by Judy, Inside AdWords crew

Save some trees this Earth Day

Friday, April 21, 2006

reports you createemailed to youPosted by Arielle, Inside AdWords crew

System maintenance Saturday afternoon

Thursday, April 20, 2006

PDTPosted by Arielle, Inside AdWords crew

What does 'Active' really mean?

Wednesday, April 19, 2006

recommended amountPosted by Blake, Inside AdWords crew

Narrow your account-wide searches

Tuesday, April 18, 2006

Starting this week, you'll see a new option to 'pick from list' when you access any of our suite of account management tools, such as the refresher on the wide variety of tools available to enhance your success.

Posted by Sarah, Inside AdWords crew

AdWords 101: What’s in my account? (Part 1 of 3)

Thursday, April 13, 2006

Campaign Management

Help Center – FAQ
Keyword Tool
Conversion Tracking

Next time, we'll discuss the next two tabs: Reports and Analytics. Until then, take some time to explore all the links and pages with Campaign Management—you'll be glad that you did!

Posted by Vivian, Inside AdWords crew

AdWords support -- making it simple and effective

Wednesday, April 12, 2006

AdWords Help CenterIf you are contacting us from the Help Center, then please be sure to identify your account by customer ID and/or email address. A surprisingly large number of emails come in each day with no way to identify the account associated with the question. As you might imagine, this makes a meaningful response more difficult.

Please note that sending your email by a means other than the above mentioned methods will slow down your response -- or possibly prevent it altogether, as the support teams can't answer an email that is never received.

At present, customer service folks work Monday through Friday. So, for example, writing to support late on a Friday afternoon is likely to mean that your reply will not be received until at least Monday afternoon.

Be aware of peak periods and slack periods. Highest volume of email occurs on Monday. Volume is lower, and turnaround-time is potentially quicker mid-week. So if your question is routine rather than urgent, take advantage of this and consider writing mid-week.

Be as succinct and as specific as possible with your questions. If the support team has to make a guess as to what the question is, then the answer is likely to be longer in coming and less useful as well. And, in many ways, it is best to ask a single question (or very few) per email. Asking 5 or 8 questions in one email may slow your response down a bit.

It is important to provide whatever background information will be required to answer your questions fully and quickly. For example, please include pertinent dates, campaign and Ad Group names, the keywords in question, etc.

Finally, every email is answered by a real person. So, if you ever get a reply that doesn't meet your satisfaction, please reply directly to that email. This will send your response to the person who originally answered your email, who is already familiar with your account. This prevents duplication of research and speed things up. Also, be sure to explain what was lacking in the original answer.

That's about it! We hope these tips will prove useful -- and, as always, we welcome your feedback.

Posted by Blake, Inside AdWords crew

An AdSense primer for AdWords advertisers

Tuesday, April 11, 2006

AdSense for contentapply to the AdSense programprogram policies let us knowPosted by Sarah, Inside AdWords crew

AdWords Editor beta update

Monday, April 10, 2006

invited 5,000 more advertiserskeep it comingPosted by Arielle, Inside AdWords crew

International AdWords update: more promotional credits for Google Advertising Professionals

Thursday, April 06, 2006

promotional creditssitePosted by Vivian, Inside AdWords crew

Why no pop-ups?

Wednesday, April 05, 2006

I just got an email saying that my ad was disapproved because my landing page had a pop up when the ad was clicked on. Pop ups are very common, and I'm not sure why it is a problem. What's the big deal? Can you make an exception in my case? My pop up doesn't try to sell anything, I'm just giving my customers a chance to tell me what they want. That should be OK, right? - A pop-up fan Jakob NielsenPosted by Blake, Inside AdWords crew

AdWords 101: Targeting the right customers (Part 2 of 2)

Tuesday, April 04, 2006

partner websitesdemographic site selectionGoogle Network OverviewTracking search and content clicks separatelyAdvertising outside of the (text) boxSite TargetingDemographic site selection
*Source: Custom analysis conducted for Google by comScore Networks, November 2005
Posted by Vivian, Inside AdWords crew

Inside AdWords

We've moved!

Choose a different account time zone

Ads quality and you

Small change to scheduled report delivery

Mother's Day: it's not too early...

Save some trees this Earth Day

System maintenance Saturday afternoon

What does 'Active' really mean?

Narrow your account-wide searches

AdWords 101: What’s in my account? (Part 1 of 3)

AdWords support -- making it simple and effective

An AdSense primer for AdWords advertisers

AdWords Editor beta update

International AdWords update: more promotional credits for Google Advertising Professionals

Why no pop-ups?

AdWords 101: Targeting the right customers (Part 2 of 2)

Google Best Practices

Best Practices Newsletter

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