Inside AdWords: July 2006

Hourly reporting for account and campaign performance reports

Friday, July 28, 2006

Ever wonder what time of day your ads are searched and clicked on the most (or the least)? Is it early in the morning, during regular business hours, or late at night? To answer this question (and any others you may have on hourly performance), we recently introduced hourly reporting, please visit the AdWords Help Center.

Posted by Judy, Inside AdWords crew

Please plan ahead...

Friday, July 28, 2006

On Saturday, July 29th, the AdWords system will be unavailable from approximately 10 a.m. to 4 p.m. PDT due to system maintenance. While you won't be able to log into your account during this time, your campaigns will continue to run as usual. We apologize for any inconvenience.
Posted by Sarah, Inside AdWords crew

AdWords 101: Setting up a campaign (Part 1 of 2)

Thursday, July 27, 2006

AdWords 101editorial policiesMax CPCPosted by Vivian, Inside AdWords crew

Estimating invalid clicks

Wednesday, July 26, 2006

Today, we’re announcing the launch of a new AdWords feature enabling advertisers to have a much more detailed picture of invalid click activity in their account. The metrics of “invalid clicks” and “invalid clicks rate” will show virtually all the invalid clicks affecting an account.

here.
Update:Posted by Sarah, Inside AdWords crew

Consider a backup credit card

Monday, July 24, 2006

Earlier this year we posted about Billing Summary page. This makes it much easier for you to distinguish which credit card (e.g. primary or secondary) was used.Posted by Judy, Inside AdWords crew

Resolved: Inside AdWords mailing list issue

Thursday, July 20, 2006

Inside AdWordshttp://adwords.blogspot.commailing listPosted by Vivian & Sarah, Inside AdWords crew

Video ads best practices

Tuesday, July 18, 2006

let us knowPosted by Sarah, Inside AdWords crew

Browse sites by category in the site tool

Friday, July 14, 2006

category site selectionPosted by Sarah, Inside AdWords crew

An AdWords mid-year review

Monday, July 10, 2006

Inside AdWordsAccount Management Tools:Ad schedulingBilling enhancements:Click-to-play video adsTargeting options:Demographic site selection
hear from youPosted by Judy, Inside AdWords crew

Landing page quality update

Friday, July 07, 2006

As you may recall, we began incorporating advertiser landing page quality into the minimum bid requirements for their keywords. We realize that some minimum bids may be too high to be cost-effective -- indeed, these high minimum bids are our way of motivating advertisers to either improve their landing pages or to simply stop using AdWords for those pages, while still giving some control over which keywords to advertise on. Although it is counter-intuitive to some who hear it, we'd rather show one less ad than to show an ad which leads to a poor user experience -- since long-term user trust in AdWords is of overarching importance.

From time-to-time, we improve our algorithms for evaluating landing page quality (often based on feedback from our end-users), and next week we're launching another such improvement. Thus, over the coming days a small number of advertisers who are providing a low quality user experience on their landing pages will see increases in their minimum bids. It is important to note, however, that the vast majority of advertisers will not be affected at all by this change, as they link to quality landing pages.

If you do see an increase in minimum bids and you feel that your landing page is providing a great user experience, please contact AdWords support and we'll take a look. Also, for useful guidelines which will help to define what users look for in a high quality site, we hope you'll take a look at the landing page and site quality guidelines, from the AdWords Help Center.

Posted by Blake, Inside AdWords crew

Why not in the free search results?

Thursday, July 06, 2006

Inside AdWordswebmaster guidelinesGoogle SitemapsUpdate:Posted by Blake, Inside AdWords crew

Inside AdWords

We've moved!

Hourly reporting for account and campaign performance reports

Please plan ahead...

AdWords 101: Setting up a campaign (Part 1 of 2)

Estimating invalid clicks

Consider a backup credit card

Resolved: Inside AdWords mailing list issue

Video ads best practices

Browse sites by category in the site tool

An AdWords mid-year review

Landing page quality update

Why not in the free search results?

Google Best Practices

Best Practices Newsletter

Achieve Your Marketing Goals

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