Inside AdWords: October 2007

A common misconception revisited

Wednesday, October 24, 2007

evolvedAds Quality and PerformanceShould I search for my ad on Google.com to see who my competitors are? herePosted by Blake, Inside AdWords crew

New Keyword Analysis page: diagnose your keyword's Quality Score

Monday, October 22, 2007

(Click the screenshot for a full-size image)Posted by Trevor, Inside AdWords crew

Upcoming Website Optimizer online seminars

Thursday, October 18, 2007

A/B SplitOnline seminar schedule and registration information: Introduction to Website Optimizer (New or inexperienced users)RegisterPosted by Heather, Inside AdWords crew

AdWords system maintenance on October 20th

Wednesday, October 17, 2007

PDTUpdate:Posted by Blake, Inside AdWords crew

Meet the AdWords Tech B2B team in NYC

Tuesday, October 16, 2007

Interop short form(Please note that the code cannot be retroactively applied.)Posted by Blake, Inside AdWords crew

Vegging out with Google AdWords

Monday, October 15, 2007

Today is Blog Action Day, and we’re excited to rally with hundreds of bloggers around the world to write about one topic: the environment. Since this issue is close to our hearts, we were very pleased to learn that some online advertisers were using AdWords to educate others about innovative ways to help green the planet.

Nate Petre, the CEO of Veggie Wheels, used AdWords to spread the word about the alternative energy movement. He ran ads alongside search results for his company on Google.com as well as on the Google content network, so that people looking to convert their diesel-run cars to run on vegetable oil could get connected to Veggie Wheels.

On his site, Nate explains why vegetable oil is the perfect ingredient to reduce climate change:

Sulfur, which causes acid rain, is eliminated

Co2 emissions, a major contributor to global warming, are nearly eliminated because vegetable oil is a renewable fuel

Emissions of others pollutants like HydroCarbons and Carbon-monoxide are reduced by about 30% - 50%

Black soot (particulate) is significantly reduced by 50-70%

Thanks to people like Nate for using Google in creative ways to connect others to eco-friendly solutions.Posted by Christina, Inside AdWords crew

AdWords Optimization Tips: Brainstorming new keyword ideas

Friday, October 12, 2007

search queryhereForums and WikipediaWikipediaGoogle Searchlet us knowPosted by Feng, Inside AdWords crew

AdWords system maintenance on October 13 - canceled

Tuesday, October 09, 2007

Important Update: The Saturday, October 13th AdWords maintenance has been canceled. We'll let you know when it has been rescheduled.PDTPosted by Blake, Inside AdWords crew

AdWords Ads: what's your location?

Thursday, October 04, 2007

Learn moreWith regional targeting, it isn't possible to prevent locations from appearing underneath your ad. Visit the Targeting by Location section of our help center to learn more about targeting your campaigns.

Update: Revised content to provide clarity on regional targeting.
Posted by Heather, Inside AdWords crew

Latest AdWords Newsletters: Tech B2B and Entertainment & Media Industry

Tuesday, October 02, 2007

Audio Adsthrough your AdWords accountPosted by Trevor, Inside AdWords crew

ROI: why it matters and how to track it -- part 3 of 3

Monday, October 01, 2007

Once you have a week's worth or more of conversion tracking data, you should have enough information in your reports to start adjusting your bids to improve your ROI. Here are two strategies to improve bids using your new data.

When ROI is less than 100%

Using the type of report I described Pay-Per-Action (PPA) beta. These products may make it easier to reach your ROI targets, as well as help you to spend both your time and your advertising dollars more effectively.

Notes: for when you have ROI-negative keywords.

I don't say that you should definitely decrease bids for ROI-negative keywords, because it is also important to factor in the lifetime value of a customer. Also, a keyword may have been used in combination with other keywords before leading to a conversion.

The lifetime value of a customer is probably greater than the one-time conversion event. For example, if you’re selling flowers, it’s quite likely the customer may buy flowers annually for every birthday or anniversary. If you factor this in, the customer may be worth far more than the profit you make on their first purchase.

There is also the possibility that some of your keywords are used while customers are comparison shopping, and once they've made up their mind, they find your site again using another keyword. For example, if someone searches for “flowers”, they may just be researching their options. Once they know what type of flowers they want, they may do another more specific query such as “buy red roses”. If this happens, the conversion will only be assigned to the last keyword they used and you may want to keep the more general keyword to ensure potential buyers are aware of your site early in the purchase cycle.

let us knowPosted by Blake, Inside AdWords crew

Inside AdWords

We've moved!

A common misconception revisited

New Keyword Analysis page: diagnose your keyword's Quality Score

Upcoming Website Optimizer online seminars

AdWords system maintenance on October 20th

Meet the AdWords Tech B2B team in NYC

Vegging out with Google AdWords

AdWords Optimization Tips: Brainstorming new keyword ideas

AdWords system maintenance on October 13 - canceled

AdWords Ads: what's your location?

Latest AdWords Newsletters: Tech B2B and Entertainment & Media Industry

ROI: why it matters and how to track it -- part 3 of 3

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