Inside AdWords: November 2007

increase the impact of their AdWords campaignsGoogle Audio Ads has allowed us to expand our advertising into new markets we otherwise may not have reached. For our business, small, rural markets are extremely important: Audio Ads makes it easy and efficient to get our message out to these customers.

- Karl Kelman, Marketing Manager, US Airport Parking, www.USAirportparking.com

Audio Ads websitePosted by Heather, Inside AdWords crew

AdWords Optimization Tips: More on Negative Keywords

Monday, November 05, 2007

clickthrough ratessearch queriescost per conversionlet us knowPosted by Feng, Inside AdWords crew

Clicks, conversions, and Christmas

Thursday, November 01, 2007

Many advertisers track their average cost-per-click (CPC), but what really matters for the bottom line is the average cost-per-acquisition (CPA): how much you have to spend on advertising to make a sale. The third factor to watch is the conversion rate, which is defined as conversions (sales) per click.

Note that these numbers are neatly tied together by the convenient formula:

CPA = CPC/Conversion rate = (cost/click)/(conversions/click).

Clicks, cost, and conversions all go up during the holidays. As it happens, conversions increase more than clicks, so conversion rates tend to rise. This makes the clicks more valuable, so advertisers raise their bids to reach more consumers. As a result CPCs get pushed up.

ad performance.

Posted by Christina, Inside AdWords crew

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