Inside AdWords: December 2007

Season's greetings

Friday, December 21, 2007

Posted by Vivian, Inside AdWords crew

Latest Tech B2B Industry Newsletter

Wednesday, December 19, 2007

sign upPosted by Feng, Inside AdWords crew

Show the right ad for each keyword

Monday, December 17, 2007

rotates does you Posted by Blake, Inside AdWords crew

Introducing AdWords Editor 5.0 for Windows and Mac

Wednesday, December 12, 2007

save advanced search settingsdownload your accountAdWords Editor Help CenterPosted by Trevor, Inside AdWords crew

New options and a new look for location targeting

Thursday, December 06, 2007

location targeting sectionPosted by Heather, Inside AdWords crew

Google Content Network Tips: Part 3 – Optimizing your keywords for the content network

Wednesday, December 05, 2007

content network

Create a manageable, targeted keyword list.
Advertisers have found most success on the content network with ad groups of around 15 to 30 keywords.

Use tightly themed ad groups.
For contextual targeting, we look for pages that match most of the keywords in your ad group. For example, if your ad group has a number of keywords about lilies and tulips, we try to find pages about these two topics together. If you have an ad group with diverse keywords on different themes, it may decrease the number of pages on which your ad is likely to appear. When picking keywords, imagine what keywords would likely appear on the pages that you are trying to target, and create tightly themed ad groups around those keywords.

Use duplicate keywords for appropriate ad groups.
To continue the previous example, let's say you were creating a campaign for flowers and had ad groups for lilies, roses and tulips. Unlike search, we would recommend that the general keyword flowers be included in all three ad groups to help establish a floral theme.

Use ad group level URLs instead of keyword level URLs.
Because no one particular keyword is used to trigger your ads on the content network, keyword level URLs are not relevant. We recommend using ad group level URLs instead.

Measure content performance at the ad group level.
We've found that measuring your performance on the content network at the ad group level offers a better gauge of what strategies work best.

Build a comprehensive negative keyword list.
The more Google Analytics. And please let us know what content network topics you would like to read about in this blog.

Posted by Feng, Inside AdWords crew

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Season's greetings

Latest Tech B2B Industry Newsletter

Show the right ad for each keyword

Introducing AdWords Editor 5.0 for Windows and Mac

New options and a new look for location targeting

Google Content Network Tips: Part 3 – Optimizing your keywords for the content network

Update to the Ads Diagnostic Tool

Template Center now available

Introducing the AdWords Local PlusBox

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