Inside AdWords

Google Hotel Ads joins Google Ads

Wednesday, July 11, 2018

hotel deals Google Hotel Ads join Google AdsGoogle Marketing Live

Hotel groups to organize hotels by important attributes like brand and class

Robust bidding controls that allow marketers to optimize for bidding dimensions unique to hotels like a traveler’s length of stay or check-in day and audience bidding

Smart bidding powered by machine learning to maximize bookings at your ROI goal

Rich reporting and familiar responsive interface available with the newly redesigned Google Ads

"As the largest travel agent in Latin America we're focused on getting interested online leads to our site and Google Hotel ads have been a great channel for us thus far. As an alpha tester, we're excited by the promise of Hotel ads in Google Ads. We think it'll help us save time, scale our efforts and started to move more of our hotel inventory to the new Hotel campaign type." "At Koddi, we have over 400,000 hotels in our global portfolio including large global advertisers. We're always looking for ways to drive more bookings, and Google Hotel ads are a central part of many of our partner's distribution strategy. We've seen Google Hotel ads traffic steadily grow, with our partners experiencing an average 31% increase every year. The upcoming Ads integration will uncover new insights that will allow us to scale our clients' reach and bookings further." New Hotel Center for hotel price feed management

Simplify feed troubleshooting with faster and more intuitive in-product guidance

Quickly optimize your feed’s health with actionable opportunities and one-click fixes

Use a central hub to power other price feed-based hotel features in the future, like dynamic remarketing creatives.

Learn moreinterest form
Posted by Michael Trauttmansdorff, Senior Product Manager, Hotels

Speed matters when providing assistive experiences

Wednesday, July 11, 2018

ad innovations See if your mobile pages are slowing you down3mobile speed scoremobile speed score

See your mobile speed score on the Landing Pages page in Google Ads

Improve your mobile experience with AMPAccelerated Mobile Pages (AMP)Greenweez Build your case for a faster mobile siteImpact CalculatorThink with GooglePosted by Jon Diorio, Group Product Manager, Google Ads1. Google/SOASTA, “The State of Online Retail Performance,” April 2017
2. Google Research, Webpagetest.org, sampled 11M global mWeb domains loaded using a globally representative 4G connection, Jan. 2018.
3. Google Data, Aggregated, anonymized Google Analytics data from a sample of mWeb sites opted into sharing benchmark data, n=3.7K, Global, March 2016
4. Google Data, Global, April 2017

Driving results with video at every stage of the customer journey

Wednesday, July 11, 2018

Google Marketing LiveTrueView for reachGoogle’s machine learningTrueView for actionMaximize conversions bidding inspirational message
Posted by Vishal Sharma, Vice President, Product Management, YouTube Ads1. Google Internal Data, Global, 6/1/16 - 5/1/17 vs. 6/1/17 - 5/1/18

Putting machine learning into the hands of every advertiser

Tuesday, July 10, 2018

Earlier this yearwhy it’s keyJoin us live Deliver more relevance with responsive search adsresponsive search adsResponsive search ads1 Maximize relevance and performance on YouTube23Maximize liftSmart Bidding Drive more foot traffic with Local campaigns45Local campaignsstore visits

Show your business locations across Google properties and networks

Get the most from your Shopping campaignsnew Shopping campaign typeSmart Shopping campaignsoptimize across multiple business goalsmaximize conversion valuestore visitsnew customersGittiGidiyor Tune in to see more!Tune ing.co/adsannouncementsPosted by Jerry Dischler, Vice President of Product Management1. Internal Google data
2. Google / Kantar TNS, Auto CB Gearshift Study, US, 2017. n=312 new car buyers who watched online video
3. Google / Ipsos, US, November 2017
4. Internal Google data, U.S., July–Dec. 2015 vs. July–Dec. 2017
5. Google/Ipsos, U.S., “Shopping Tracker,” Online survey, n=3,613 online Americans 13+ who shopped in the past two days, Oct.–Dec. 2017

Watch the Google Marketing Live keynote

Tuesday, July 10, 2018

Introducing simpler brands and solutions for advertisers and publishers

Wednesday, June 27, 2018

treehouse builder Google AdWords is becoming Google Ads

this postSign up Stronger collaboration with Google Marketing PlatformGoogle Marketing Platform

Google Marketing Platform blog Google Ad Manager: A unified platformGoogle Ad Manager

Google Ad Manager blog Transparency and controls people can trustannounced new Ads Settings and expanded Why this ad?Register nowPosted by Sridhar Ramaswamy, Senior Vice President, Ads & Commerce

New tools for creative storytelling on YouTube

Wednesday, June 20, 2018

20th Century Fox

Video Experiments

Testing video creative can be expensive, time-consuming and not always indicative of real-world performance. That’s why we’re launching Video experiments, a head-to-head testing tool in AdWords that works with brand lift measurement and allows you to measure the impact of creative on key metrics like awareness, consideration, purchase intent and more. Cleanly segmented experiments run on YouTube at no extra cost beyond media investment and deliver results in as few as three days. Video experiments, launching in beta later this month, convert non-working media spend typically used for focus groups in simulated ad environments into working media spend in real ad environments. On YouTube, people only watch what they want, making it an ideal testing ground for actionable results you can trust.

Video Creative Analytics

Generating reports on creative performance can be a repetitive and manual process for AdWords users, so we’re launching new features to make the process of uncovering quantitative creative insights easier. Our initial launch brings audience segmentation to retention reports so you can better understand how your creative captures the attention of different groups. Later this year, we’ll introduce the ability to annotate key moments within your video ― like logos or product shots ― and show you what percent of your audience saw these key moments. In doing so, you can keep track of how different creative elements influence campaign performance and use that to develop ideas for your next creative brief or video experiment.

Director Mix and Video Ad Sequencing

Telling relevant stories that command attention is challenging, especially at scale. That’s why we’re committed to building tools that enable great storytelling on YouTube. YouTube Director Mix, currently in alpha, lets you create many versions of a base video and set elements to be swappable ― customizing text, image, sound and video elements to assemble the right video for the right audience and context. Video Ad Sequencing, also in alpha, lets you tell your brand story over a series of ads set in a specific order, or showcase your product message across multiple pieces of content. By showing your story in sequence, you have the potential to drive deeper engagement, awareness or consideration.

We’re excited to see how you use these new tools.

Posted by Ali Miller, Group Product Manager, Video Ads

New innovations remove friction from discovering products in store and online

Tuesday, June 12, 2018

Search Marketing Expo Advanced1. New innovations to highlight your physical locations

local catalog ads 3 Boulanger is one of the largest electronics and appliances retailers in France. The retail brand had a special promotional event for Spring 2018, so it turned to local catalog ads to boost its sales. Boulanger showcased a cheerful lifestyle image, a message welcoming the season and products carefully curated for local in-store promotion. With help from both click-based and impression-based store visits* (launched in March), the campaign drove over 20K visits to its stores, delivering a return of 42 times its investment on ad spend. *Location History.

Onboarding to both local catalog ads and new local feed partnership program. The new program allows point-of-sale or inventory data providers, like Cayan, Pointy, Linx and yReceipts, to provide sales and inventory data to Google on behalf of merchants, so they don’t have to create their own local product feeds. As an additional benefit, retailers can showcase their local inventory for free on the “See What’s In Store” feature on the search knowledge panel.

2. Competitive pricing insights to help deliver better sales results

Beyond availability of products in store, we know that price is also a top consideration for consumers. New price benchmarks in AdWords reporting will be available soon to show Shopping advertisers how other retailers are pricing the same products. You can use these pricing insights to inform your bidding strategy when you have price-competitive products to promote, to influence pricing strategy with your merchandising teams, or to troubleshoot performance drops due to competitors’ pricing.

For example, let’s say you find that you’re selling a sweater for $40 while most retailers are selling the same sweater for $60. You may choose to bid up on this sweater because your product is more price-competitive in the current market and will appeal to more potential customers.

3. Updates for our Shopping Actions program

Consumers continue to be open to program we launched in March to give consumers an easy way to complete the purchase from retailers, while on Google platforms like Search, the Assistant or by voice.

Since its launch, thousands of retailers have requested to join through our interest form, and more than 70 retailers are live on the program today. Early testing indicates that participating retailers on average see an increase in total clicks and conversions at a lower overall cost per click and conversion, compared to running Shopping ads alone.⁴

As always, SMX Advanced is an exciting event that brings leading marketers together. We hope you'll join us in our Learn with Google Classroom to connect and hear more about how these new products can help you grow your business.

Posted by Surojit Chatterjee, Director of Product Management

1. Google/Ipsos, U.S., “Shopping Tracker,” Online survey, n=3,613 online Americans 13+ who shopped in the past two days, Oct.–Dec. 2017
2. YouTube Internal Data, US, CA, UK, DE, AU, November 2017
3. Google/Ipsos, “Shopping Tracker”, October-December 2017, Online survey, US, n=3,613 online Americans 13+ who shopped in the past two days
4. Google internal data, Feb - June 2018

Deliver more relevant experiences with Optimize and AdWords

Wednesday, May 30, 2018

introduced an integrationHow Spotify boosted conversions with Optimize and AdWords

Driving your own results 1. Connect Optimize with the new AdWords experience

You can connect Optimize to AdWords in just a few steps. Follow these instructions to get started.

Not using the new AdWords experience yet? Make the switch to gain access to more actionable insights and faster access to new features.

2. Link multiple AdWords accounts at once

For advertisers that have many AdWords accounts under a manager account, individually linking each of those sub-accounts to Optimize can be time consuming.

Now, you can link your manager account directly to Optimize. This will pull in all your AdWords accounts at once, allowing you to immediately connect data from separate campaigns, ad groups, and more. To get started, learn more.

3. Gain more flexibility with your keywords

You can now run a single experiment for multiple keywords, even if they’re across different campaigns and ad groups. For example, test the same landing page for users that search for “chocolate chip cookies” in your “desserts” ad group and for users that search for “iced coffee” in your “beverages” ad group.Sign-up for an Optimize accountPosted by Rotimi Iziduh, Product Manager, Google Optimize

Faster, safer and better ad experiences for consumers

Thursday, May 17, 2018

Speed: Improvements to click measurement1Mobile Speed Scorecard and the Impact Calculator.click measurement2

Starting October 30, 2018, parallel tracking will be required for all AdWords accounts.Learn more

Security: Focus on HTTPSHTTPS encryptionmark all HTTP pages as “not secure.”

To make sure your users continue to have the best possible landing page experience, we've taken a few extra steps:

Enabled HTTP Search ad clicks to automatically be redirected to HTTPS when we know that your site prefers HTTPS, which we will begin rolling out the week of June 11.

Launched Ad version history to allow advertisers to update your landing page URLs from HTTP to HTTPS without resetting all of your performance statistics.

Will start to warn advertisers in AdWords when you’re using less secure HTTP addresses for landing pages, in the next few weeks.

We hope that these innovations will help people browse more quickly, confidently and securely.
Posted by Jon Diorio, Group Product Manager, AdWords 1. "State of Online Retail Performance," Akamai, April 2017
2. Google Internal Data, Japan/India/US. Aggregated anonymized data from a sample of users that have clicked on an AdWords ad with URL tracking, August 2017

Tune in on July 10, 2018 as we announce our latest product innovations

Wednesday, May 16, 2018

Sign up to join the live streamed keynote at Google Marketing Live:

When: Tuesday, July 10, 2018 at 9 a.m. PT / 12:00 p.m. ET

Duration: 1 hour

Where: Here on the Inside AdWords blog

It’s that time of year again! Join us as we unveil the latest Ads, Analytics and Platforms innovations at Google Marketing Live. Get a first look at new features and tools that will help you grow your business. Also gain access to the latest insights and trends that are shaping the future of the industry.

Register for the keynote live stream here. We’ll also make a recording available after the live stream for advertisers in other time zones.

Until then, subscribe to Facebook and LinkedIn for a sneak peek of what’s coming soon.

Google I/O: Grow and Earn with AdWords and AdMob

Tuesday, May 08, 2018

1hereGrow your user base2Surface more relevant content in your app promotion ads 3

Surfacing relevant in-app content in ads

Get more people playing your gameUniversal App campaigns Google Play Instant compatible with AdWordsSee a more complete view of your advertising results viewable ad impressions were associated with conversions. For example, you can use these reports to better understand how well your video and display ads influenced app installs. VTC reporting will consider only impressions that meet the Media Rating Council (MRC) definition of ad viewability.

Earn more from your app
Save time and show value with standardized ad measurement

When developers sell ad placements in their app, advertisers want to know if their ads are being seen and are working. To date, developers who needed to report viewability data to advertisers have had to integrate multiple SDKs and reconcile disparate methodologies. To address this, we joined an IAB-led working group to simplify and standardize in-app viewability measurement. Today, we’re excited to announce that we’re integrating Interactive Media Ads (IMA) SDKs. This solution will save developers time and reflect the true value of their app inventory. Starting this week, developers on DoubleClick can request to join this beta.

Optimize your rewarded ads in AdMob

We’re seeing more and more users engaging with rewarded ad experiences. Users opt-in to view ads and in exchange receive in-app incentives or digital goods, such as an extra life in a game or content that she would have had to pay for otherwise. Since launching rewarded ads last year, we’ve seen a 9x increase in impressions, across both free and paid apps.⁴

To help developers make the most of their rewarded ads, we’re introducing rewarded reporting in AdMob. Developers on AdMob will have access to rewarded ad metrics such as opt-in rate, consumption rate and rate of reward use. With these insights, developers can finetune their rewarded ads, addressing questions such as: ‘Do more users opt-in when the ad is shown after Level 1 or Level 4?’ ‘Which type of rewards do users prefer — coins or lives?’ ‘How often do people use their rewarded items?’. Rewarded reporting in AdMob will be coming soon as an open beta to developers with linked Firebase and AdMob accounts.

Rewarded reporting in AdMob

It's always inspiring to attend I/O to see all of the innovations that developers are building. We look forward to helping many more developers build and grow successful businesses. Happy I/O!

Posted by Sissie Hsiao, VP of Product, Mobile App Advertising at Google

1. Google Play Data, Global, April 2018.
2. Google Ads Data, iOS/Android, Global, March 2018
3. Ipsos & Google, April 2018
4. Source: Google Ads Data, iOS/Android, Global, March 2017 - Feb 2018

Google bans ads for bail bonds services

Monday, May 07, 2018

3.2 billion bad adsStudiesPosted by: David Graff, Director, Global Product Policy

AdWords is fully switching to the new experience

Monday, May 07, 2018

Keyword Planner

The new Keyword Planner

We’ve also made lots of improvements based on your feedback. Just to name a few: find features faster with more intuitive icons, hide and unhide paused or removed items, and see more of your performance data by expanding the statistics table.

Switching to the new AdWords

Now that you have everything you need, the new AdWords will become the exclusive way to manage your accounts by the end of the year, and access to the previous experience will no longer be available. Prior to the switch, you’ll get an email with the information and resources you need to prepare, so we encourage you to update your contact information. Note that we won’t switch accounts during the busy holiday months of November and December.
To help make this switch as easy as possible, your reports, filters and automated rules will be automatically moved from the previous experience to the new one.* In the meantime, feel free to familiarize yourself with the new experience using the resources below.

Getting ready
To help you hit the ground running once you make the switch to the new experience, check out this toolbox of useful information:

Take the guided tour. This should be the first thing you see when you switch to the new experience.
Review the quick reference map to quickly find the most commonly used features in the new experience.
Bookmark the ‘new AdWords experience’ section of the Help Center, which has been updated to help you navigate all the new features.

Thank you

Whether you’ve been advertising for 17 years or 17 days, thank you for helping us make AdWords what it is today. Please share your feedback so we can continue to build products to help you grow your business.

Posted by Jerry Dischler, Vice President of Product Management

* Some features and reports won’t be available in the new AdWords experience. You’ll receive notifications and helpful resources a few weeks before any features and reports are moved.

Drive sales and reach more customers with new Shopping campaigns

Thursday, May 03, 2018

Introducing Shopping campaigns that are goal-optimizedDrive conversion value with automation and machine learning maximizing conversion valuemaximizing conversion value at a specific return on ad spend (ROAS)Find more customers with unparalleled reach

Save time and resources through the new one-stop Shopping campaign type

With just one feed, one campaign, and one remarketing tag, all you need to do is add your products into the new goal-optimized campaign type. You won’t need to manage separate Shopping and display remarketing campaigns anymore. No further campaign set-up, manual optimization or tedious account maintenance are needed. This new Shopping campaign type will automatically optimize your bids, identify the right audiences, and determine where your ads show to maximize your conversion value. We’ll do the heavy lifting so you’ll be able to focus on more strategic initiatives.

Promising results with early retail partners

Brazil-based Newlentes offers high-quality contact lenses at affordable prices with recognized reliability. As a pioneer in technology, they were excited to incorporate more automation and machine learning to drive better results. They launched the new Shopping campaign type, which resulted in 57% more revenue at a 61% higher return on ad spend (ROAS).

Turkey-based n11.com is an e-commerce platform that offers a wide range of apparel, electronics, and houseware products. Since they saw positive results with Universal App Campaigns, they were excited to use the new Shopping campaign type to improve performance. As a result, n11.com saw 23% more revenue at a 9% higher return on ad spend (ROAS).

Ready to get started?

The next generation of Shopping campaigns allow you to harness the power of automation and data-driven machine learning to maximize conversion value. It’s the first of many steps to empower retailers with tools to reach more customers in today’s Learn more today.

Posted by Tom Beyer, Product Manager, Shopping and Roy Baharav, Product Manager, Display Remarketing

Video is everywhere – helping brands find their audience in the era of convergence

Sunday, April 29, 2018

1YouTube audiences on TV screens2TV screens device type3

YouTube audiences on every screen

And for brands who want help reaching cord cutters, we now offer a new segment in AdWords and DoubleClick Bid Manager called “light TV viewers.” Advertisers will be able to reach people who consume most of their television and video content online and might be harder to reach via traditional media. This audience is reachable on YouTube across computers, mobile, tablets, and TV screens.

Welcoming YouTube TV to Google Preferred

Last year we launched YouTube TV, a new way to enjoy cable-free live TV. Now a year in, YouTube TV continues to gain momentum – we’ve recently added new networks to our service, expanded availability to over 85 percent of US households in nearly 100 TV markets, and announced partnerships with major sports leagues. For the first time, this upcoming broadcast season advertisers will be able to access full length TV inventory in Google Preferred.

Content from some cable networks in the US will be part of Google Preferred lineups so that brands can continue to engage their audience across all platforms. This means advertisers will be able to get both the most popular YouTube content and traditional TV content in a single campaign – plus, we’ll dynamically insert these ads, giving advertisers the ability to show relevant ads to the right audiences, rather than just showing everyone the same ad as they might on traditional TV.

As marketers continue to break the silos and think of holistic media plans, we’re excited to enable the opportunity. Because while TV screen viewing is big and growing fast, video is everywhere and the key is connecting with viewers wherever they watch.

Posted by Debbie Weinstein, Managing Director, YouTube/Video Global Solutions

1. Google commissioned Nielsen custom fusion study. Desktop, mobile and TV fusion. TV measurement of television distribution sources and total minutes viewed. Reach among persons 18-49. Light TV viewers represent the bottom tercile of total TV watchers based on total minutes viewed. October 2017.
2. YouTube Internal Data, Global, Accurate as of Jan 2018. Based on seven day average of watch time for TV screen devices, which include smart TVs, Roku/Apple TV and game consoles.
3. Google/Ipsos Lab Experiment, US, March 2018 (32 ads, 800 US residents 18-64 y/o).

A new video format to reach people across the mobile web and apps

Tuesday, April 17, 2018

Google video partnersbrand interest liftBumper ads

Advertisers like Hong Kong Tourism board are already using outstream video ads to increase awareness and cost-efficient reach. Tina Chao, General Manager, Marketing, says, "To build awareness for Hong Kong as a travel destination, the Hong Kong Tourism Board used outstream video ads to reach a broad set of potential travelers across Asia. Outstream video ads delivered strong results for our global brand campaign: 30% incremental reach with a 40% lower cost per completed video view and 85% lower CPM."

You can check out the AdWords Help Center for more info, and start including outstream video ads in your campaigns with brand awareness and reach goals.

Posted by Armen Mkrtchyan, Product Manager, Video Ads

Build better media plans on YouTube and across the web with Reach Planner

Monday, April 09, 2018

Reach Planner
Posted by Dacheng Zhao, Product Manager, Video Ads

Sight, sound and scale: Introducing TrueView for reach

Monday, April 02, 2018

1Reach and intrigue in 6 seconds or lessbumper ads
We're seeing brands continue to push the boundaries of what’s possible in 6 seconds, and it’s paying off: In a new global study, 87% of Bumpers campaigns drove a significant lift in Ad Recall with an average lift across all campaigns measured of over 20%.²

Jim Mollica, SVP Digital Marketing and Media at Under Armour, says, "We’ve been using bumpers for almost two years to drive frequency among consumers who have engaged with us in the past. We use TrueView to drive engaged reach, and rely on bumpers to remind and drive product storytelling. For us, frequency is the core driver of impact, and bumpers consistently enables this with a high degree of efficiency and proven impact."

To build a more personal connection with consumers in India, Uber identified 100 different passions among their target audience and used Director Mix to build 85 different bumper ad variations tailored to each passion. The effort drove 63% more first trips from YouTube at an 18% lower cost per first trip than previous campaigns.

Introducing TrueView for reach

To help you reach more of your audience on YouTube with even more flexibility, we’re introducing a new way to buy TrueView called TrueView for reach. TrueView for reach brings our popular in-stream format built on user choice together with the simplicity of CPM buying. Optimized for efficient reach, this format can help you to raise awareness among a broad set of customers — and do so within our 95% viewable and 95% audible environment.³

In beta testing 84 TrueView for reach campaigns, 9 out of 10 drove a significant lift in Ad Recall, with an average lift of nearly 20%.

Source: YouTube Internal Data, Global, July 2017

Jay Altschuler, VP of Media at Samsung Electronics America, reflects on being the format’s launch partner: "At Samsung we thrive on innovation and pushing boundaries. We were eager to test and learn as the launch partner of YouTube's new TrueView for reach solution since marketing today is no longer about reach 一 it's about engaged reach. User choice and attention are both critical for building a meaningful connection with consumers and for our flagship phone launch last spring, we were able to reach 50%+ more people at half the CPM using TrueView for reach."

Vanessa Tsangaratos, Digital Marketing Manager at PepsiCo France says, "TrueView for reach not only enabled us to achieve massive on-target reach, but delivered high completion rates on our 10 second video. Moreover, CPMs proved to be more competitive: we saw 30% lower CPMs on average compared to previous campaigns. This ultimately drove lower average costs on incremental reach points: -46% versus TV on specific target audiences."

Reach remains a critical goal for marketers, but it isn’t the only one. TrueView for reach joins TrueView for action as new solutions designed to drive specific marketing outcomes. We’ll continue introducing new approaches that help you adapt to today’s media landscape.

Posted by Ali Miller, Product Manager, Video Ads and Khushbu Rathi, Product Manager, Video Ads

1. Source: Google/Ipsos, Video Mobile Diary, US, 2017, n of 4,381 (saw ads occasions). Online video includes video platforms such as YouTube & Hulu, social platforms such as Facebook & Snapchat and TV Full Episode Players like NBC.com.
2. Source: Google Bumpers Brand Lift Meta Analysis, Global, 2017, across over 2,900 studies.
3. Google and DoubleClick advertising platforms data, Global, May 2017 & Google Internal Data, Global, August 2016

Inside AdWords

We've moved!

Google Hotel Ads joins Google Ads

Speed matters when providing assistive experiences

Driving results with video at every stage of the customer journey

Putting machine learning into the hands of every advertiser

Watch the Google Marketing Live keynote

Introducing simpler brands and solutions for advertisers and publishers

New tools for creative storytelling on YouTube

New innovations remove friction from discovering products in store and online

Deliver more relevant experiences with Optimize and AdWords

Faster, safer and better ad experiences for consumers

Tune in on July 10, 2018 as we announce our latest product innovations

Google I/O: Grow and Earn with AdWords and AdMob

Google bans ads for bail bonds services

AdWords is fully switching to the new experience

Drive sales and reach more customers with new Shopping campaigns

Video is everywhere – helping brands find their audience in the era of convergence

A new video format to reach people across the mobile web and apps

Build better media plans on YouTube and across the web with Reach Planner

Sight, sound and scale: Introducing TrueView for reach

Google Best Practices

Best Practices Newsletter

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