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Our Mature Beauty Awards Are Here! Shop L’Oréal, NuFace and More Winners Seen on TODAY, From $7

We spritzed, slathered and blended our way through hundreds of products to find these all-ages beauty favorites.
Updated Oct. 30, 2025, 4:39 PM EDT
standout all-ages products that earned their spot among the winners. From here.

Mature Beauty Awards winners seen on TODAY

$29.99
Ulta

Nourish dry skin and diminish visible signs of aging with daily use of this affordable moisturizer.

Award: Best value moisturizer | Score: 5/5 | Size: 1.7 Ounces | Key Ingredients: Pro-retinol, vitamin C, hyaluronic acid

This hyaluronic acid, which plumps and hydrates. Since it’s got all of these active ingredients, it’s kind of like a one-and-done skin care routine in a single step, so it’ll save you time and money. In addition to lasting moisture, one tester reported a noticeable brightening effect with consistent daily use on her face and neck!

$30.00
Sephora
volume to keep flat hair at bay. Testers report that it's not stiff, crunchy or sticky like other sprays on the market, and you can easily travel with it or keep it in your purse for touch-ups.

"To use, just spray 4 to 6 inches from the root in sections. Tousle with your fingers to style and re-zhuzh your hair as needed to reactivate texture throughout the day," Brach instructs. "Start with one pump and use more if you need."

$250.00
NuFace

Short daily sessions with this tool can help tone, sculpt and tighten your face.

Award: Best at-home microcurrent | Score: 4.5/5 | Settings: 3 | Powered by: Rechargeable battery | Serum included?: Yes

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